Social media, apps, and subscriptions can be overwhelming and stress inducing. When looking for a new church home, those are emotions that one does not want to feel and can easily turn away potential members of the Church. Churches should stand out among the crowd and chaos when telling their stories, in a digital advertising sense, in order to communicate effectively to those who are unchurched. 

When creating branding or an advertisement for a church, it must be clear and effective. This can be accomplished in many ways. When a church decides to promote themselves through advertisements on social media apps, creating a simply designed ad that stays above the clutter can be done by using simple and light photos, with statements that are straight to the point and not overwhelming long, but still tell the church’s story. When creating these ads, it is important to make the consumer feel welcomed and loved. You also need to make sure the content of your ad is directed towards the audience that you are trying to reach. In article written by Thomas Costello, he states, “The more targeted your approach, the better the results. You can also run different ads for different segments of your audience. This helps you reach more people with ads that they’ll respond to better” (Costello). Another way to effectively set your ad apart is to give a next clear step–a call to action. In an article about running effective ads for your church, the author states, “You need to give them a clear next step. A call to action. This could be a direction to fill out a first-time-guest form, or a simple nudge to come to church this weekend” (“How to Run Effective…”).

When creating a website for a church, it is important that you do not make it overly complicated and crowded, but at the same time you need to include all of the information that is needed in order to properly tell your churches story and beliefs. You should layout your website in a manner that is user friendly and inviting. 

References

Costello, Thomas. “Most Effective Types of Marketing Ads for Churches.” REACHRIGHT, 10 Aug. 2021, https://reachrightstudios.com/marketing-ads-for-churches/.

“How to Run Effective Ads for Your Church (7 Tips).” RSS, https://www.verscreative.com/post/how-to-run-effective-ads-for-your-church-7-tips.